- Choose a photographer who specializes in actor headshots. Portrait photography isn’t the same thing
- Look for photographers with acting experience who understand what casting directors are looking for
- Review portfolios for natural, authentic expressions and images that are not overly retouched or too polished
- Do you like their style? Their lighting, backgrounds and composition
- Read client testimonials and google reviews looking for feedback on professionalism and comfortability during a shoot
- Don’t just hire the cheapest photographer-you get what you pay for. Expect a range of $400-$800 from reputable photographers
- Book a consultation if possible to make sure they understand your headshot goals
Why Your Headshot Photographer Choice Matters
Before I ever picked up a professional camera, I was an actor here in New York City. That experience shaped everything about how I approach headshot photography.
I’ve been in the audition room, both as a performer and on the casting side. I know what it feels like to rely on a headshot to open doors — and I know what casting directors are really looking for when they scroll through hundreds of submissions. That dual perspective is what makes my approach different — and incredibly effective.
Your headshot needs to be more than just a pretty picture. In this industry, it’s your first impression, your calling card, and often the deciding factor in whether you get seen at all. In a city packed with talent, you need a headshot that looks like you — but also stands out. Too many gifted actors get overlooked because their photos don’t reflect who they truly are or fail to grab attention in a sea of sameness. I’m here to make sure that doesn’t happen to you.
Why You Need a Specialized Actor Headshot Photographer
Sure, your cousin’s wedding photographer might take stunning portraits of champagne toasts and flower girls, but do they know what a New York casting director is looking for in a good headshot? Probably not. Do they understand the difference between a theatrical and a commercial look? Can they help you hit the exact expression that nail your range and type? These are niche skills — and they matter.
I’ve been auditioning in this city for over 30 years, so I bring a working actor’s perspective into every session. I know what it’s like to feel awkward in front of the camera — and I know exactly how to coach you through it so you end up with headshots that will get you called in. My job is to help you relax, show up authentically, and walk away with images that get attention for the right reasons.
A headshot isn’t just about good lighting and a nice smile. It’s your first impression. Casting directors aren’t looking for perfection — they’re looking for reality and possibility. Overly retouched, stiff, or generic images won’t get you called in. You need a shot that looks like you on your best day, not like a glamorized stranger.
What Makes NYC Actor Headshots Different
What works here isn’t necessarily what works in LA or other markets. NYC casting directors tend to prefer headshots that feel real — authentic, natural, and full of personality. They’re not looking for overly polished or airbrushed images. They want to see you — the most compelling, grounded version of you. Keep it real.
I’ve been working in the headshot industry since the 2000, and I’ve seen how much the trends have evolved over the years. What got you called in twenty years ago won’t cut it now. For one everything is in color! Today’s New York headshot needs to feel alive, like a frame pulled from a great moment — not like a perfectly posed photo. That sense of spontaneity is what gets casting directors to stop and take a second look.
My clients often tell me stories like, “The casting director actually commented on my headshot,” or “They said I looked exactly like my photo — which is rare.” That kind of feedback? It’s gold. And it only comes from working with someone who really knows what the New York market is looking for — because they’ve lived it from the inside.
Essential Qualities to Look For in Your Headshot Photographer
When choosing a photographer for your actor headshots in NYC, these qualities make all the difference:
Technical Expertise
Look for consistent, beautiful lighting that flatters but still looks natural. The focus should be tack-sharp on the eyes. The composition should be clean and professional. My 50+ five-star reviews often mention attention to lighting detail – Technical skill matters.
Direction Ability
It’s not just about pressing the shutter — it’s about guiding performance. During a session, I’m constantly giving direction, offering adjustments, and helping you find those subtle, authentic expressions that speak to your casting range.
Most actors aren’t totally at ease in front of a still camera — and that’s completely normal. My job is to help you drop into something real. I approach every shoot the same way a director would: with a sharp eye for story, tone, and truth. When you feel guided and seen, your best self shows up on camera — and that’s the version casting wants to meet.
Actor Understanding
This is where 30 years of working as an actor in NYC really comes into play. I don’t just take your picture — I help you target it.
I understand type, tone, and how casting works in this city. Whether you’re going for edgy co-star, quirky best friend, or grounded lead, I’ll guide you toward the kinds of looks that align with the roles you’re most likely to book. It’s not about guessing — it’s about strategy backed by experience.
Comfort = Best Headshots
Even the best photographer can’t capture a great shot if you’re tense or overthinking it. That’s why creating a relaxed, supportive atmosphere is a huge part of how I work. And we do it all in the comfort of my NYC living room! Listening to your favorite tunes.
Clients often tell me how unexpectedly comfortable they felt during our session — and that ease shows up in the final images. When you’re relaxed, your expressions are more natural, your energy is more grounded, and casting directors notice. The best headshots don’t just look good — they feel like you.
Researching NYC Headshot Photographers
Start your search by looking at the headshots the actor friends you admire, especially those casting in similar types as you. Don’t be shy about asking other actors who shot their headshots – we’re a community and most people are happy to share good resources.
When reviewing portfolios, look for:
- Authenticity-do the subjects look like real people-not overly posed or retouched
- A variety of natural expressions reveal personality
- Clean, simple backgrounds that aren’t distracting
- Casting type clarity-a strong sense of what an actor can play
- Consistency-are all the images up to the same standard
- Variety-is there a range of types, age, ethnicity and gender
It’s easy to find reviews that say, “I loved my photos!” — and that’s great. But the testimonials you really want to pay attention to are the ones that mention results.
When a client says, “I’ve booked three commercials since updating my headshots,” that tells you the images are doing their job. My client Nick LaMedica, for example, shared that he booked two commercials, multiple theater gigs, spokesperson work, and even got callbacks for a national tour — all after updating his headshots with me.
That kind of feedback doesn’t just make my day — it tells you everything you need to know about how effective a great headshot can be when it’s crafted with industry insight and intention.
Let’s Talk About Money (Yeah, That Part)!
Quality headshots in NYC typically run anywhere from $400 to $2500 for a professional session with retouching. I know—on paper, that can look like a lot, especially when your bank account is already throwing you some serious side-eye. But here’s the thing: if one solid headshot gets you one audition that leads to one booking… it’s already paid for itself (and then some).
I’ve been on the performance side. I know what it’s like to weigh every expense against your career goals. But this isn’t just another expense—this is your face in the room before you ever walk in. Your headshot needs to work as hard as you do.
Those $99 specials? You know the saying “You get what you pay for?” But if you’re trying to stand out in a city overflowing with talent, you need images that stop a casting director mid-scroll. This is your shot—literally. It deserves intention, collaboration, and yes, a bit of investment.
If you’re ready to get serious about how you’re showing up in this business, I’ve got you.
Preparing for Your NYC Actor Headshot Session
As both an actor and photographer, here’s my best advice for preparing:
Wardrobe Choices
Choose pieces that feel like you—nothing too flashy, no wild patterns—but think in terms of character, too. Could that shirt read “young dad” “young mom” or “law associate” or “edgy artist”? Think about the colors that work best with your skin tone and eyes.
Rest and Hydration
Get plenty of sleep the night before and drink lots of water in the days leading up to your session. It makes a visible difference in your skin and the sparkle in your eyes. A good night’s sleep is your best pre-shoot beauty secret.
Know Your Type
Think about the roles you’re most right for now. What do you walk into the room and consistently get called back for? That’s the energy we want to capture. Your headshot should feel authentic, not forced.
Day-of Tips
- Arrive a few minutes early to settle in
- Bring a water bottle and a snack-it can be helpful when your energy dips
- If you are doing your own makeup, keep it natural and bring what you need for touch ups
- Have reference images of headshots you like
Selection Process
The selection process is crucial. As actors, we’re not always the best judges of our own images – we’re too critical of ourselves! I always tell my clients to consider these questions when selecting finals:
- Does this image look like me on my very best day?
- Do my eyes light up?
- Would casting believe they’re meeting the same person in the headshot when we meet face to face?
- Does my headshot capture my unique essence?
Once you have your gallery, it can be tempting to just pick the shots where you think you look the most “polished” or “pretty.” Totally normal—but not always the most strategic. Your goal isn’t to pick the prettiest photo. It’s to pick the one that captures your essence.
I highly recommend getting feedback from people who know the business: your agent, manager, acting coach, or even a casting director friend who’ll give it to you straight. Sometimes the image with a little more edge, specificity, or character will open more doors than the one where you’re giving classic commercial glam.
Using Your New NYC Actor Headshots Effectively
- Update all casting websites immediately
- If you have an agent/manager, get their input on which shots to use for your submissions
- Consider having different headshots for theatrical vs. commercial submissions
- Print headshots on quality photo paper (some casting still require physical prints)
- Use consistent headshots across all platforms
- Remember to refresh your headshots every 2-3 years or whenever your look changes significantly (new hairstyle, significant weight change, aging into a new casting bracket, etc.).
Frequently Asked Questions About Actor Headshots in NYC
How often should actors update their headshots?
Every 2-3 years is standard but update sooner if your look changes significantly or you’re not getting the response you want from casting. Or when you agent says you need new headshots.
Do I need makeup for my headshot session?
For women, hiring a professional makeup artist to provide a clean made-up to look unmade-up is essential. For men, minimally addressing shine and evening skin tone can help.
Should I bring a friend to my headshot session?
It depends. Some actors perform better with a supportive friend, while others get self-conscious. If you bring someone, make sure they understand their role is to help you relax, not direct the shoot.
Color or black and white headshots?
Color is the standard now. Black and white can be a stylistic choice for theatrical submissions in some cases, but you should always have color options.
How many final headshots do I need?
Most actors need 3-5 strong, different headshots that show range while still looking like you.
Can I wear glasses in my headshots?
If you wear glasses regularly and will wear them to auditions, then yes. Consider bringing frames without lenses. I can also shoot some with and some without to give you options.
What background color works best for NYC actor headshots?
Neutral backgrounds that don’t compete with your face work best – subtle grays, blues, or warm tones depending on your coloring. The background should complement you without becoming a focal point.
Do NYC casting directors prefer studio or outdoor headshots?
Both can work well. Studio shots offer consistent lighting and a clean look. Outdoor shots in natural light can feel more organic. The most important factor is quality and whether the shot captures your essence.
Finding the right photographer for your NYC actor headshots is one of the most important career decisions you’ll make. As someone who’s been on both sides of the casting table—actor and photographer—I can tell you firsthand: this relationship matters. The connection, the comfort, the collaboration… it all shows up in your shots. And those images? They’re often your first impression. Sometimes your only shot at getting in the room.
Choose wisely. Invest in yourself. And work with someone who truly gets what’s at stake.
I’m Jeremy Folmer—actor for over 30 years, headshot photographer with 50+ five-star reviews, and someone who knows exactly what casting directors are looking for. I bring a unique perspective that helps actors walk away not just with beautiful images—but with headshots that lead to auditions and bookings.